Adobe Debuts Notus, A Flash-based App Builder For iPhone Platform

Apple apparently learnt this morning that up to six applications on the App store were actually produced using Notus, which is an Adobe project that allows designers to create iPhone content using Flash's Integrated Developer Environment.

This is not Flash on the iPhone or even AIR (Adobe's Integrated Runtime), but more "Apps for iPhone built using Flash tools". Adobe has provided with a bunch of details at adobe.com/go/iphone and the announcement follows this morning launch of full Flash, version 10.1, for mobile devices.

Notus will be initially targeted at the entertainment and gaming sector where most of the revenues on the App store is made.

Two of the applications that were created using Notus, "Just Letters" and "Fickle blox" have been on the App store for around a week and have passed Apple's stringent approval procedure with flying colours.

Matt Pollitt, a developer from ustwo™ studios, a digital UI design company that develops "user experiences" for some of very well known consumer brands, said that it would make life for creative staff much more easier since they will be working in the more familiar Flash environment.

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He reckoned that the turnaround time could possibly be cut by 10 at least and will possibly help Adobe massively grow its developers' userbase well beyond the XCode environment.