Firefly Unveils Handset For 4-year Old Kids

American company Firefly has said that it will be selling a mobile phone for mobile kids in the UK by the end of the year.

More than half of under 10 year old in the UK own one mobile phone anyway, which means that Firefly already has some strong competition. The Firefly handset has five buttons, two of which to call mum and dad (or mums 1 & 2 or dads 1 & 2).

A whopping 7000 of the phones have been sold in Ireland at a cost of £85 each. They are available as SIM-free models although the company partnered with O2 in Ireland and has been backed by a marketing campaign.

The glowPhone, which is the one expected to go on sale, has a full colour screen, built in games, customizable ringtones and wallpapers plus a flashlight. Its phone book can store up to 50 numbers and is PIN protected, allowing parents to limit incoming and outgoing calls to numbers stored in the phone book.

Speaking to the Dailymail, Margaret Morrissey, from Parents' Outloud, said "We have got to be really careful here, especially for under-10s. We are continually eroding childhood and making children miniature adults. The excuse will be that it is for the sake of safety, but in fact it's for the sake of the mobile phone company's bank balance. Companies might say it will be targeted at parents, not children, but every parent understands peer pressure."

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