Our Comments
Being more popular doesn't necessarily translate into more revenues as Sony will attest. The problem is that while teenagers are often trend setters, they rarely have the means to purchase what they desire and have often to settle for what they can afford. Furthermore, teenagers are notorious for switching their allegiance easily, which is why brands like Youtube or Nintendo have been doing so well.
Related Links
Sony brand bigger than Microsoft, Nintendo's for teens
(Play.tm)
Sony No.1 brand with teens worldwide
(MCV)
Popularity Of Nokia Falling Among Teens
(Red Orbit)
Revealed: the brands loved by teens online
(Revolution)
Nokia is number one teen mobile brand
(Mobile-Entertainment)
(CVG Online)
Tags: Company reputation, Culture, sony
Add Your Comment
Follow on Twitter
More Articles
News
Hot Topics
Office web is the latest addition to Microsoft's Office business suite and is set to be the company's most revolutionary version.
Microsoft's 14th version of its award winning, multi-billion dollar cash cow business suite, is the company's most ambitious to date.
Spotify is certainly one of the most popular online music websites in the world which is a feat for a service that was officially launched only in February 2009
Featured Content
- The New Voice of the CIO. 158 CIOs in midsized businesses across 31 countries reveal their insights and vision for enhancing
competitiveness over the next five years.
Download Document
Customer Case Studies
- How a wine wholesaler improved the flow of information
Download full case study
- The server that made an entire university smarter
Download full case study
Videos
Latest Tweets
Comments