Spotify has decided to go public about its intention to launch an application which will run on Apple's iconic smartphone, the iPhone.
It remains to be seen whether Apple, which is at least as protective of its brand as Microsoft, will allow Spotify to run on its platform.
There are at least five reasons why Apple will not allow Spotify to run on the iPhone.
(1) Competes With Apple iTunes
The most obvious is the fact that it competes with Apple's own iTunes. 8 billion songs have now been downloaded from iTunes since when it was launched in 2003.
Figures published by Apple show that it sold around 3 BILLION sound tracks from June 2008 to July 2009, that's 7.7 million songs per day, nearly THREE times more than during the first five years of the iTunes era. Billboard reckons that Apple makes a 30 percent profit on each tracks it sells. Spotify could end all this.
(2) Likely to freak out partnering networks
Allowing Spotify on the iPhone would be the equivalent of allowing voracious eaters to pay a single fee and feast in a Chinese "eat-as-much-as-you-want" restaurant.
Network operators are very likely to lose money and suffer from poor QoS if plans for Spotify on iPhone are given the go ahead. And because Spotify will be using a playlist to download songs as soon as it is connected, it is likely to cause more havoc than just playing a Youtube video.
Continued on next page Tags: Music Online, Spotify, iphone
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