5 Reasons Why Google's Nexus One Will Change The Mobile Industry Forever

The Google Nexus One will be changing the mobile industry forever, possibly to a greater extent compared to Apple's iPhone. It is still too early to appreciate the paradigm shift that the search giant will be exerting on the industry.

We've gathered five reasons we believe GNO will mark the dawn of a new era for the mobile phone industry, one which will prove to be a challenge for many existing market actors .

(1) Traditionally, when new hardware is introduced, it often commands a significant premium. The Google Nexus One is a top of the range mobile phone, yet it will go on sale for far less than the likes of the Apple iPhone 3GS or the Motorola Droid.

As we mentioned here, the Nexus One will be available for the same price as a mid-range phone like the Nokia E72, roughly £320.

The GNO could singlehandedly force manufacturers - including its close partners from the Open Handset Alliance - to slash the average selling price (ASP) of their top of the range handsets at launch, something which could have some dire consequences for their revenues.

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(2) Google is selling the phone to customers outside the US from day one and it is not a vulgar paper launch. The Nexus One is available with plenty of stock available, it seems.

The Apple iPhone was launched in the US only in the beginning before committing to a global launch schedule for the subsequent models.