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US Survey Predicts Apple iPad To Be Embarrassing Flop


08 February, 2010, by Desire Athow

Apple's latest consumer device, the iPad, has apparently failed to wow potential customers based in the US according to a survey carried out by Retrevo, a consumer electronics price comparison website across the pond.

Interestingly, Retrevo carried out one survey before and another one after the product launch on the Apple iPad and asked about a double-barrelled question; whether the respondents heard about the tablet and whether they'd like to buy one.

The portion of those saying that they've heard of the iPad grew from 48 percent to 82 percent within weeks but the percentage saying that they won't need to buy one shot from 26 percent to 52 percent, a very worrying trend for Apple.

In addition, a third question asked those probed whether they will need one tablet from what they've heard from it. Shockingly, 61 percent said that they'd not need one, 12 percent more than before the product launch.

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Only five percent said that they would definitely buy one iPad. The survey was carried out amongst 1000 people and the results might cause Apple's marketing department to rethink their strategies prior to the launch of the device.

Oh and apparently 59 percent - that's 3 out of every 5 Retrovo users who responded - say that they'd not pay $130 more to buy the 3G version which means that the iPad is likely be used indoors mainly for some.

Continued on next page Tags: apple, iPad
Desire Athow
Posted by
Desire Athow
on 08 February, 2010

Désiré Athow is the Editor of ITProPortal.com and has been reporting on technology and telecommunication since 1999. You can follow him on Twitter.




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