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  • Macworld Expo 2010 To Open Without Apple


    09 February, 2010, by ITProPortal Staff

    Macworld Expo and Conference, the world's biggest Apple related conference and product showcase, will begin at San Francisco’s Moscone Center with no official Apple booth on the exhibition floor. 

    It has been confirmed that Apple representatives will not be attending the Macworld conference and the exhibition will be bereft of special key-note speeches and new product launches from the Cupertino based company.

    The Macworld Expo, which has been taking place for the past 25 years, will feature around 250 vendors who will showcase Apple related products and third party Mac products.

    Several sources close to the expo have confirmed that this year the Macworld expo will focus on iPhone apps with a mobile apps showcase hosting 70 iPhone developers.

    Paul Kent, International Data Group’s general manager of Macworld Expo 2010, commenting on the popular expo said that “The really important thing with Macworld is that it’s popular, and it’s one of the last bastions where just a regular old user can come, go shopping and go to conference sessions. Macworld in the absence of Apple becomes a fan fest.”

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    Apple Inc. apparently pulled out of the Macworld Expo in 2008, as the company felt that it had managed to cultivate a strong retail position that it did not need a trade show to showcase its products.

    Continued on next page Tags: Events, Mac, apple
    ITProPortal Staff
    Posted by
    ITProPortal Staff
    on 09 February, 2010

    ITProPortal.com monitors all leading technology stories and rounds them up to help you save time hunting them down. Get to the heart of technology news and issues with ITProPortal.com, one of Britain's fastest growing independent technology websites.
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