IBM's Kevin Farrar says effectively harnessing big data and other technologies can address major problems with waste and sustainability throughout the world.
IBM is set to showcase its Smarter Energy work in Chale, Isle of Wight, as part of the Be The Start sustainability campaign today, with a Twitter Q&A set for 15:00 BST.
IBM steps into the Be The Start spotlight on 14 May as a focal point of 'More Vibrant Communities' week, highlighting its Smarter Energy work in Chale, Isle of Wight.
Today's Tech: Copyright protection may be robbed from web users, Skype arrives in Outlook, EE brings 4G to new towns and cities
The pick of the action from both the consumer and professional sides of ITProPortal today, also including news of a new sustainability campaign from IBM.