Chris Adlard is the EMEA Marketing and Communications Director at Coverity. He is responsible for all aspects of marketing and communications across EMEA. Chris brings a wealth of B2B technology marketing and communications experience to his role. This includes strategy development, marketing and communications campaign execution, product marketing and enterprise customer relationship management. Before joining Coverity in 2010, Chris spent the first 7 years of his professional career at IBM’s EMEA marketing group, first in the PC Division, then in the Global sectors and solutions business. Chris eventually became the marketing and communications lead for the IBM/SAP alliance. After his successful stint at IBM, Chris moved to Netegrity, taking on the role of marketing and communications manager for Germany. After Netegrity’s subsequent acquisition by CA, he spent 5 years working for CA UK as Enterprise Customer Alliance Manager. In addition to extensive enterprise marketing and communications at larger organizations, Chris has carried out consultancy projects for smaller organisations and start-ups.