Clive Grayson is an experienced IT executive with a background in business development, strategy, consultancy and professional services. As Director of Service Strategy at Business Critical IT company Attenda, he is responsible for the company’s service and product strategy. Prior to his role at Attenda, he was responsible for leading and developing Parity's LOB implementing Adobe's enterprise solutions. Clive has a background in strategic IS consultancy (at PWC), strategic management for ISVs and systems integrators, and was previously Head of IS Strategy for the BBC.