A Chartered Marketer, who is working hard to ensure Telco's suck just a little less everyday, James leads marketing for BlueVia, the new developer platform from Telefonica. In addition he is a global board member of the Mobile Entertainment Forum and chairs the Technology Market Interest Group of The Chartered Institute of Marketing, the worlds largest organisation for professional marketers. He is also a regular panellist, speaker, blogger, industry awards judge and lecturer. Throughout a 20 year career in the tech, web and mobile sectors, James has successfully developed and deployed over 25 major products and services, featuring 20 UK market firsts, including BlueVia, O2 Litmus, MMS, mobile video, mobile music downloads, and the UK DVB-H Broadcast TV trial in Oxford during 2005.