James Yates has more than 14 years experience in business IT, working in both distribution and reseller environments. 15 months ago, he set up Servers Plus, a specialist server, storage and networking reseller focused on delivering bespoke solutions to SMBs through a volume web based model. Previously sales director with IT distributor, Target Components, James has built a specialist account team to support the online business and the company won the prestigious IBM Midmarket Reseller of the Year award in its first years trading and has just been named as HP's first partner worldwide to launch its iQuote configurator to businesses.