Mark’s background is firmly entrenched in technology marketing. He set up and ran the digital marketing agency, Mason Zimbler, which specialised in working with technology companies such as Microsoft, Toshiba, Google, EMC, Seagate and SAS. Mark sold Mason Zimbler to Harte-Hanks in January 2008. At this time it was clear to Mark that the Smartphone market was going to become one of the fastest growing marketing sectors over the next decade. He has set up Mubaloo to offer businesses strategic consultancy in mobile, as well as developing smartphone applications for their businesses.