Mark Mason
Mark’s background is firmly entrenched in technology marketing. He set up and ran the digital marketing agency, Mason Zimbler, which specialised in working with technology companies such as Microsoft, Toshiba, Google, EMC, Seagate and SAS. Mark sold Mason Zimbler to Harte-Hanks in January 2008. At this time it was clear to Mark that the Smartphone market was going to become one of the fastest growing marketing sectors over the next decade. He has set up Mubaloo to offer businesses strategic consultancy in mobile, as well as developing smartphone applications for their businesses.
Articles by Mark Mason
Android : It’s About Differentiation, Not Fragmentation
During Google's keynote presentation last week at CES, Eric Schmidt addressed the elephant in the room that's been lingering around for the past few years -...
5 More Mobile Predictions in 2012 : Windows 8 To Unify Mobile & Desktop
As a followup to the predictions that we published yesterday, here are five more that we believe will mark 2012. 6. Synchronization of devices - living in...
5 Mobile Predictions in 2012 : RIM, A Flash In The Pan
2011 will be remembered as one of the most dramatic years in the technology industry. There have been some serious power shifts and significant advances such...
Could RIM BBX OS be the new black?
All's fair in love and war. As a technologist and marketer, I have to keep up-to-date with all that is going on in the industry. I know from previous articles...
A Second Lick of Ice Cream Sandwich : Event Intent, Bluetooth & Others
Following on from yesterday’s article where we looked at some of the core features of Android Ice Cream Sandwich, we thought we’d look at what...
A Lick of Ice Cream Sandwich : From A Developer's Perspective
With record sales of the iPhone 4S, the comeback of the Motorola Droid Razr, Google’s Nexus Prime, the unveiling of Ice Cream Sandwich (ICS) and...
Low Hanging BlackBerry : RIM Apology May Be Too Little Too Late
Blackberry’s issues have this week caused outrage amongst their users. It will have cost businesses many thousands (if not millions) of pounds and...
Fire me up Amazon : How Silk Could Change Browsers Further
One of the key features of the Amazon Kindle is its new Silk browser. Silk offloads much of the caching to the cloud and is able to start pre-loading webpages...
Amazon playing with (Kindle) Fire: What it means for developers
The Kindle Fire is garnering much attention and sales in the US. It deserves it. Amazon knows that they are likely onto a winner with consumers for the seven...
The Amazon Kindle Fire : A Developer's Perspective
The Kindle Fire left us with both cold and hot feelings. On the one hand, by introducing the device at a low price, consumers will be able to purchase an...
How Ripe Is Windows Phone 7 "Mango": Enhanced experiences
Despite Windows Phone 7 currently being the underdog OS, Mango will add a number of compelling features that should tempt consumers and the enterprise market...
How Ripe Is Windows Phone 7 "Mango": Gaming
As has been proven by the success of iOS and Android, the success of a platform largely hangs on the number of app developers companies can attract to deliver...
How Ripe Is Windows Phone 7 "Mango": A Look At The New APIs
Following the announcement of the first devices from HTC and Samsung to run Windows Phone Mango, we thought it high time we explored some of the new features...
Developers In Motion : How RIM & Blackberry Are Becoming Increasingly Irrelevant
Mike Kirkup, who he is and why should you be reading about him? Well, up until this Tuesday (30th August), Mike was senior director of global developer...
Android Malware Issues Rise : The Implications
New research from McAfee suggests that Android is the most attacked mobile OS, jumping 76 per cent in Q2 this year. Clearly there is a correlation here...
