Tag: yahoo
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American Airlines sues Yahoo! over keyword sales
American Airlines is suing search engine company Yahoo! over the use of its trade marks to trigger adverts for competing airlines. The company has previously settled a similar case with Google
Advertisers try to block Google-Yahoo! ad deal
A major advertisers' group has told US antitrust authorities that Yahoo!'s use of Google to supply some advertising will harm the advertising market
Yahoo! wins sponsored links ruling in High Court
Yahoo! did not infringe a businessman's rights by displaying adverts for other companies when users entered his trade marks as search terms.
Google may seek Yahoo! alliance to rebuff Microsoft
Google is said to be in talks with Yahoo! about creating a business alliance that would help the beleaguered search veteran fend off a hostile takeover bid by Microsoft.
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