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Company blogs set to become more popular

Neo-official Company blogs are becoming more and more common. Companies sees them as a great and easy way to do their PR while enthusiasts, journalists and investors alike are very much on the edge and do not hesitate to comment.

Dell, the largest Computer manufacturer, has just joined the band and is doing particularly well. One2one readers have been entertained by Dell's Director of Global e-commerce, a Vice President of Engineering and the Director of Latitude Products.

Allowing employees to have a say and to express themselves without having to go through the PR or marketing department can be risky but it is a great way for a company to say that it trusts its employees.

The blog, like Dell showed particularly well, can also be used as a way to communicate new products and services to your potential and existing customers and get their feedback within hours.

There's an exhaustive list of Fortune 500 companies that have official and non-official blogs. Not surprisingly, most of them operate in the IT sector. Dell, Amazon, Ebay, Google and HP are amongst the most well-known.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.