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The Evolving Broadcast Sector

A recent publication from Datamonitor examined the future impact of new technologies on the digital TV sector and how operators are increasingly embracing these new technologies.

It reveals how 2006 will be a defining year for services like high-definition TV, IPTV and mobile TV. For some, this had already started with July's World Cup.

What they found out is that the UK will be the most penetrated digital market by 2010, with 95% of households having made the transition by the end of the decade. The continuing success of BSkyB’s satellite platform and expected strong uptake of the Freeview DTT service will drive uptake.

Datamonitor expects Freeview to become the largest digital platform in the UK by 2008, driven by increased marketing activity to boost consumer understanding of the benefits of switching to digital services.

Elsewhere, in Germany, the largest European TV market, the digital value proposition has proved less powerful than in many markets – the sizable multi-channel subscriber base that currently receives a broad range of channels via analogue cable services is slow to migrate to digital, making rapid infrastructure investment an unattractive option for operators.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.