A recent publication from Datamonitor examined the future impact of new technologies on the digital TV sector and how operators are increasingly embracing these new technologies.
It reveals how 2006 will be a defining year for services like high-definition TV, IPTV and mobile TV. For some, this had already started with July's World Cup.
What they found out is that the UK will be the most penetrated digital market by 2010, with 95% of households having made the transition by the end of the decade. The continuing success of BSkyB’s satellite platform and expected strong uptake of the Freeview DTT service will drive uptake.
Datamonitor expects Freeview to become the largest digital platform in the UK by 2008, driven by increased marketing activity to boost consumer understanding of the benefits of switching to digital services.
Elsewhere, in Germany, the largest European TV market, the digital value proposition has proved less powerful than in many markets – the sizable multi-channel subscriber base that currently receives a broad range of channels via analogue cable services is slow to migrate to digital, making rapid infrastructure investment an unattractive option for operators.