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New kid wants to beat and Pricegrabber is looking for a fight with already established names like and pricegrabber as it announce its Beta launch and enters the market as the Web's most comprehensive comparison shopping service. says that its visitors will be able to compare prices for 45 million products directly from 50,000 merchants.'s search allegedly includes five times more merchants than most leading comparison shopping sites and covers products available from the largest and most popular online retailers to smaller, niche merchants with unique and hard-to-find items.

Other comparison shopping engines only display products from paying advertisers - products that they receive in data feeds directly from those merchants., on the other hand, displays products from all qualified merchants by using patent-pending technology to scour the Web and bring consumers every possible option of where to buy a product.'s technology, developed by a team of scientists renowned in the fields of data mining, artificial intelligence and decision theory, also allows the site to structure and organize the product information for fast and easy comparisons.

In addition to lower prices,'s comprehensiveness gives consumers significantly more selection and choice.

For example, when consumers search for "pirate costume," "Steelers jersey" or "backpack" this fall, they will find two to three times more products to choose from than with other leading comparison shopping engines. also offers the Pronto Shopping Messenger, a browser tool that allows users to shop their favorite retail web sites and receive real-time messages about the products they are viewing.

When using the Pronto Shopping Messenger, consumers receive alert notifications, similar to an instant message, that inform them of lower prices and alternative product selections available across the Web.

Additional benefits for consumers who download the Pronto Shopping Messenger include the ability to easily request price drop notifications and receive money saving coupons delivered directly to them as they shop online. The Pronto Shopping Messenger is available as an Internet Explorer download or a Firefox extension.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.