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Can 70GB Rev save Iomega?

Iomega Corporation just released a new 70GB Iomega REV 70GB SATA Backup Drive, available now for stand-alone Windows PCs or as a backup kit for Microsoft Windows servers.

Two REV 70GB SATA solutions are available today as part of Iomega's announcement. For desktop PCs, the Iomega REV 70GB SATA Backup Drive includes a drive and a removable REV 70GB disk, complete with EMC Retrospect Express backup software.

For servers, the REV 70GB SATA Server Backup and Disaster Recovery Kit includes a drive and five removable REV 70GB disks along with CA's BrightStor ArcServe Backup OEM edition software, including disaster recovery.

Advantages of the new SATA interface over the legacy Parallel ATA interface include higher maximum transfer rates, simpler cable connections, and increased data integrity on transfers to and from the host PC.

The SATA standard, which first entered the PC market in 2003, has since become dominant in the industry and is built into most new computers.

Iomega's new REV 70GB Backup Drives feature improved transfer rates of 30 MB/sec. (max), versus 25 MB/sec for first-generation REV 35GB products. Both generations of REV products boast extensive third-party software support, estimated 30 year archival life, and an estimated one million rewrite durability, which according to Iomega is superior to most DAT products, against which the 70GB REV is pitted.

And while tape products require frequent head cleaning, tape retensioning, and an expensive tape replacement regime, REV drives and disks are designed for continuous reliable use with zero maintenance.

Versus DAT 72, REV 70 is up to 10 times faster, almost double the native capacity, and a REV 70 drive still costs less. These advantages translate into the lowest total cost of ownership (TCO) of all major backup solutions for SMBs.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.