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Digital Media Related Patents to be auctionned soon

Ocean Tomo Auctions has announced that Phoam Technologies has consigned their patent portfolio and technologies which embed data such as merchandising, advertising, up-sells, cross-branding, network optimization, downloads, interactive music videos and games, etc., in digital audio, image, video and other media files such as MP3, MPEG, JPEG, and cell phone conversations.

The Lot will be sold at The Ocean Tomo Fall 2006 Live Intellectual Property Auction next week in New York City.

This Lot includes U.S. Patent Number 6,748,362, entitled "Process, System, and Apparatus for Embedding Data in Compressed Audio, Image, Video and Other Media Files and the Like," and U.S. Patent Number 6,768,980 entitled "Method of and Apparatus for High-Bandwidth Steganographic Embedding of Data in a Series of Digital Signals or Measurements Such as Taken from Analog Data Streams or Subsampled and/or Transformed Digital Data."

The Lot also contains C and Java toolkit API's, one allowed U.S. MP3 patent application, two pending U.S. applications and five foreign filings, along with Digital Gold(TM), a trademark and service mark for these services. The technologies are most applicable to the electronics, telecommunications, and digital music and media industries.

The IP and technologies are both disruptive and counter-disruptive. In other words, they generate whole new businesses, and help companies adapt to and counter new competitive threats, particularly in the digital entertainment industry.

They can add new functions to digital media formats without affecting their standards compatibility - and they are backwards and forwards compatible. Additionally, they interoperate with industry-standard DRM technologies.

The business of digital music and entertainment is moving full speed ahead. This suite of patents and technologies accelerates that speed, and ensures success in multi-billion dollar markets. This IP seamlessly integrates with current industry strategies and should give its owner an edge in the exploding digital economy.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.