Building on this year's free trial version of Vizrea Snap, the next generation Vizrea service combines social network community features with support for the mobile phone, PC and the Web. Camera phone users can now opt to share their photos, video, podcasts, and blogs publicly or privately.
Vizrea is tapping into a rapidly-growing mobile media sharing industry. According to a May 2006 study by Enpocket Mobile Media Monitor, 52% of mobile users in the U.S. and the U.K. listed picture messaging as their favourite application.
Additional research found that users value their mobile media services to such a high degree that they don’t mind the targeted advertising that comes with it.
The Vizrea service distinguishes itself through a content platform that allows customers to share and organize their content simultaneously.