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Price comparator comes to your mobile

60207, the first mobile comparison service to allow shoppers to check online prices on the move using their mobile phone, has been launched for consumers.

Shoppers seeking the best deals will be able to text 60207 to receive internet price information for electrical and white goods such as televisions, cameras, washing machines and freezers.

The service is designed to allow consumers to make informed choices while shopping on the high street.

Shoppers wishing to use the service simply text the make.model number of their chosen product (e.g Panasonic.TH42PX60) to 60207. Within 30 seconds they will receive a text which outlines the best three prices available from 60207’s extensive internet database.

If the consumer wishes to buy they have the option to purchase the product directly from the e-tailer at no additional cost using 60207. Purchases can be made over the phone or online via by quoting a unique PIN code.

The service is backed by communications and telecoms experts including Justin Dukes, the founding managing director of Channel 4 Television.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.