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The elegant way to spend money: E-Commerce 2.0 on the march

According to e-commerce and product information management (PIM) solutions vendor Hybris, product recommendations alone do not give any online shop the E-Commerce 2.0 seal: online shopping using Web 2.0 technologies uses more than just a little interaction.

The ideal E-Commerce 2.0 application brings buyers together, using integrated communities, reviews or “tell-a-friend” functions, and from the dealer’s point of view reinforces the ‘grapevine propaganda’ component of the purchase - keywords ‘social commerce’

In order to meet the requirements of Shopping 2.0, AJAX components can be integrated into the shop solutions. This enables implementation of interactive, desktop-like Web applications that are trailblazers when it comes to user experience and visual design.

This can include, for example, drag & drop shopping baskets, personalised interactive content, rich media product displays, dynamic content or affiliate functions for decentralised commerce.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.