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Hypertag Launches New High-Traffic Bluetooth Technologies

Proximity marketing technology provider Hypertag today launched a pair of technological innovations that promise to significantly enhance the performance of Bluetooth proximity marketing in high traffic environments. The company has released two developments of their Bluetooth technology that will offer advertisers the opportunity to increase consumer interactions with their brand.

These latest developments enable proximity marketing campaigns to connect to more devices simultaneously while maintaining the maximum download speeds; previously an issue for Bluetooth devices in high footfall environments. The announcement clearly underlines the company's technology leadership in the proximity marketing space and makes the Hypertag solution by far the most technologically advanced on the market.

The two enhancements work on the way that Bluetooth connects with remote devices. The first, Co-operative Channel Alignment (CCA), works to ensure that devices don't conflict on the same Bluetooth channel and the second, Split Bluetooth MAC Address (SBMA), enables multiple Bluetooth devices to work together effectively for the first time.

By allowing devices to collaborate the two technologies mean consumers can experience enhanced connection and download speed compared to a standard Bluetooth proximity marketing implementation providing increased positive interactions for advertisers.

Rachel Harker, co-founder of Hypertag, said: "Whilst great creative and innovative campaign mechanics are essential to an effective proximity marketing implementation, the technology that backs these up is just as important. You can encourage a consumer to interact with a poster, an installation or a field marketer but if the experience they then receive is slow or unreliable, you've done more damage than good."

"Hypertag is always innovating to improve the consumer experience and give our clients the best ROI"

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.