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Reputica: New online system to revolutionise reputation management

A new 360 degree reputation management company launched with the promise to be the answer to managing corporate and individual reputation within the world of citizen journalism.

The brainchild of Paul Alexander and Andrew Jordan, Reputica trawls the full spectrum of traditional and new media, including blogs and chat rooms, to produce a unique dashboard of reputation scores known as ReputicaRating™, in real time. In addition, the service can predict where and when news stories are likely to go across the internet, enabling clients to proactively manage breaking news.

The Reputica service, available on a yearly subscription, is aimed at ‘anyone who values their reputation and who wants to proactively improve their profile’. In particular, CEOs, high net worth individuals and PR companies are first in line for attention.

“With more and more corporate and personal scandals filling the news every day, companies, CEOs and public figures need to safeguard their reputations now more than ever,” says Andrew Jordan.

“Long before you see it in the traditional print media, bad news about you, your company or your products can be winging its way through the ether, transferred by anyone with a computer and modem. Blogs, chat rooms, word of mouth are fast becoming just as influential – and faster moving – as traditional print and TV media.

Within days, the impact of this could potentially cost companies millions in lost revenue, and studies have shown that on average it takes over 3.5 years for companies or individuals to recover from such reputational damage.”

“The ReputicaRating™ is just the beginning,” says Jordan. “The key to our service is in using our unique software to predict how information will disseminate across various media platforms. In other words, if a negative blog comes out one day, we can predict – based on complex analytical algorithms – where that story is likely to go next, and when. We can then advise our clients on the most effective pre-emptive steps to take. Reputica turns Reputation Management from being reactive to being proactive, a far more effective strategy.”

The management are hoping that ReputicaRating™ will fast become the currency for reputation scoring.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.