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Mapping and Navigation Applications Truly Arrive on Mobile Handsets in 2007

Research and Markets has announced the addition of “Personal Navigation Devices: Worldwide Shipment Growth to Slow as Handset Navigation Arrives” to their offering.

Global positioning system (GPS) technology continues to transform the way in which we travel, track our locations, and find various points of interest; and the technology is now low cost enough to incorporate into portable consumer electronic (CE) devices considered affordable by most consumers.

The handheld navigation product that made the biggest splash in 2006 was the personal navigation device (PND). In-Stat expects the market for PNDs to reach 56 million units worldwide by 2011, up from 14 million in 2006. Market drivers include falling price points, enhanced features, stronger consumer awareness of PNDs, and increased marketing and promotion by leading PND manufacturers.

However, 2007 is shaping up to be the year in which mapping and navigation applications truly arrive on mobile handsets. For approximately US$ 10 per month, handset navigation offers similar, if not superior, functionality as PNDs, at a lower price. In-Stat believes that with strong, targeted promotion, wireless service providers can capture potential, price-sensitive PND buyers, adversely impacting future PND growth.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.