In a year marked with continued acquisitions by major business intelligence (BI) vendors of companies within the BI and adjacent software markets, new version releases, and effective marketing and sales efforts by many small and medium-sized BI vendors, the rankings of the largest vendors remained unchanged. Although the overall rankings were not affected, the growth rates of the top 15 vendors differed significantly, affecting vendor shares.
"In 2006, business intelligence tools remained an attractive market for software vendors and one of the top investment priorities for end-user organizations. The market grew 11.5% to reach $6.25 billion in worldwide software revenue," said Dan Vesset, vice president, Business Analytics.
As in other steadily maturing markets, the share of the top 10 BI tools vendors continues to increase with Business Objects, SAS, Cognos, Microsoft and Hyperion making up the top 5. IDC expects acceleration in the BI tools market to start in 2009 – what remains to be seen is whether it will be manifested in revenue to software vendors, or simply through the broader reach of BI.
IDC's study also reveals that interest in advanced analytics for forecasting, optimization, and other decision support techniques is growing as organizations look to move beyond using BI tools only for query and reporting. Additionally, the Americas region continues to be the largest segment of the BI tools market with 52.8% of share, followed by EMEA and Asia/Pacific.