Research and Markets has announced the addition of “Mixi: A Case Study of Japan’s Most Successful Social Networking Service” to their offering.
1 in 10 Japanese Internet users has an account on mixi, making the site the #1 social networking service (SNS) in Japan, with a total of more than 10 million users, and market share exceeding 80%. The service, which is available on both the PC and the mobile, has evolved far beyond standard social networking features.
It includes advanced features like music playlist-based social networking functionality, photo and video albums, and user product reviews on anything from music, books, restaurants, software, games, which are linked directly to product offers on affiliated e-commerce partner sites like Amazon.jp and iTunes.
This research report on mixi documents everything that has made the service a massive hit in Japan, and centres on one of the most important factors in mixi’s success story: its intelligent integration of both the mobile and the PC platform, delivering top-notch user experience, tailored to the very different and specific usage context of each medium.