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UK businesses offered true telecoms value

TalkTalk Enterprise, from communications retailer The Carphone Warehouse has just opened its second office. The new North London based office will give businesses access to free consultancy from internal and external telecommunication experts and will enable them to lease or purchase tailored, cost effective telecoms solutions from industry leaders such as Avaya.

The TalkTalk initiative specifically aims to support Small to Medium Businesses (SMBs) navigate through different technologies, extensive product ranges and confusing terminology, to find the right products for their communications needs.

TalkTalk Enterprise will supply products from three independent vendors, including telephone PBX Systems and solutions for business calls, broadband and mobile services.

Importantly for the SMB sector where companies have limited funds for business infrastructure, products will be available for lease as well as purchase, giving small companies and start-ups earlier access to leading-edge communications systems.

Following on the success of the first Warrington based TalkTalk Enterprise initiative Jane Anderson, managing director, TalkTalk Enterprise, North West commented "We view our clients as time and resource precious people often without telecoms knowledge and with a need for a consultative approach who wish to buy locally but also require the security of buying from a trusted brand!

The kind of clients that buy Avaya Quick Edition are looking for a simple, flexible phone system offering a mix of classic and new IP features providing a perfect platform for growth"

"The market is 'ripe' for TalkTalk Enterprise new approach which provides small businesses with a 'one stop shop' for all their telecommunication needs!" concluded Anderson.

As a global leader in business communications solutions, Avaya is a key technology partner for TalkTalk Enterprise. Customers can take advantage of Avaya's comprehensive range of SMB specific 'all-in-one solutions', such as Avaya's Quick Edition; a cost effective, SIP (Session Initiation Protocol) peer to peer telephony solution, which is flexible and easy to use, ideally designed for business with less than 20 users.

When the Avaya Quick Edition IP phones are plugged into the local area network, they automatically "discover" each other. In minimal time, users have access to commonly used telephony applications, including voice mail, conferencing and auto attendant.

Over *97% of companies in the United Kingdom have less than 20 employees and 500,000 people start up a new business each year" said Graham Bunting, director, SMB, UK and Ireland, Avaya "That is why we work closely with BusinessPartners who understand and provide first class support and service to this market place. Nevertheless to further reach out to small businesses and be accessible to a broader range of customers we are also working with innovative players such as TalkTalk Enterprise" added Bunting.

"We recognise SMBs have a wide choice today and working with a partner like TalkTalk Enterprise gives us the flexibility to deliver optimised SMB solutions to all customers however they choose to buy", concluded Bunting.

Within the TalkTalk Enterprise channel experienced sales consultants will manage each customer's requirements step-by-step, gaining a full understanding of the business opportunity and functionality of the current telephone system and advising on the most cost effective infrastructure, with a local touch. The first business which opened in Warrington in November 2006 is already enjoying steady success.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.