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BT starts ad management service

A new search engine marketing service - BT Web Clicks - helps small businesses to reach new customers over the internet, offering guaranteed results* for a fixed cost.

For a fixed monthly cost, BT Web Clicks puts a sponsored link on major and local search engines - including Google, Yahoo! and MSN, driving potential customers to a business’ web site through carefully chosen keywords.

BT Web Clicks’ customers get a team of experts at their disposal, ensuring that all campaigns are fully managed. The team analyse the customer’s web site and current usage on search engines to choose the keywords that are going to generate potential customers. In addition, professional copywriters will craft eye-catching advertisements.

All business leads generated through BT Web Clicks go straight through to the business’ web site, and not through any other online directories.

Bruce Abercromby, general manager, Strategy and Development, said: “More than 70 per cent of internet users rely on search engines to find a local service, and they are a proven way of generating leads. However, it can be both time consuming and costly to set up and sustain a campaign.

“BT Web Clicks helps by choosing appropriate keywords and gets traffic to your site, enabling small businesses to focus on converting enquiries into sales – and all for a fixed monthly budget. We guarantee that you’ll get the results you want for the agreed price – or we’ll give you your money back for any undelivered clicks.”

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.