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Ebay jumps into Social networking, launches Neighborhoods

Techcrunch (opens in new tab), Foxnews (opens in new tab) and The Associated Press agency are amongst those reporting that Ebay has launched a slew of micro-social networks (600 of them), all on a sub-site called Ebay Neighborhoods (opens in new tab) (Note the the American spelling).

You can use your Ebay login to join Neighborhoods and find more "neighbors". According to AP, Ebay neighborhoods (EN) is aimed at improving Ebay's recent lacklustre performance as the Auction giant loses steam and revenues.

EN is visually similar to many other social networking websites and pools together the whatever information is available from you on Ebay to create your perfect neighborhood in the hope that the users will stick around and use the site more.

The service is US only for the time being, although UK registered users can access it. Neighborhood is the latest in a number of improvements that Ebay has done to improve the overall user friendliness of its website.

Last year, it introduced Myworld which provided details of an Ebay user on one easy-to-read page, and has also introduced more subtle changes like a much needed web 2.0 front end and speedier page loading.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.