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Singers Going Direct : Material Madonna joins the rebellion

Madonna (opens in new tab) is the latest big-name (opens in new tab) singer to join the growing band of singers willing to break free from the old record label model and go direct.

She is close to severing links with Warner brothers to sign up a USD 120 million deal with Live Nation, a concert promotion company.

According to the Wall Street Journal (opens in new tab), who first broke the news, the 10-year contract will see Madonna getting a mix of cash and shares as she allows the company to grow the Madonna brand worldwide.

The WSJ Business Technology Blog mentions that her new deal highlights how the Internet is "disrupting traditional business models".

The 49-year old super star has already sold more than 200 million albums (opens in new tab) worldwide in a career spanning over 25 years. Nine Inch Nail, Radiohead, Prince, Oasis and Jamiroquai have already shredded their record company contracts.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.