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Baidu to Enter Chinese E-Commerce Market, the leading Chinese language Internet search provider, announced its strategic plan to enter the Chinese e-commerce market. Baidu will leverage its high user traffic and large online communities to build a consumer-to- consumer (C2C) service.

"We are very excited to enter the rapidly growing Chinese e-commerce market," said Robin Li, chairman and chief executive officer of Baidu.

"Baidu's extensive user base and rich experience in Chinese language search makes e-commerce a natural step for expansion."

Search engines already play a critical role in the Chinese e-commerce market. According to iResearch, 49% of China's current C2C users conducted searches before visiting e-commerce sites.

"In China, e-commerce is still in the early stages of development," continued Mr. Li. "With Baidu's high user traffic, popular community platforms, cutting edge technology and commitment to providing users with the best Internet experience, we are confident that Baidu will become a leader in the Chinese e-commerce space."

Baidu has already established a new department dedicated to the development of innovative e-commerce technologies. The Company plans to continue talent recruitment and launch the C2C service in 2008.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.