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Direct Revenue is dead and gone

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It’s officially over (opens in new tab) (no surprise, we all knew it was coming (opens in new tab)).

I’m not going to bother with an obit, I don’t have the time. But we can all recall that it was a very profitable operation for the founders, despite what some might consider a relatively small fine to the FTC. (opens in new tab)

These four men: Alan Murray, Daniel Kaufman, Josh Abram and Rodney Hook, in three years, personally received over $28 million.

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(Source: Ben Edelman (opens in new tab))

Direct Revenue acted in an outrageous manner, as can be readily observed from the documented evidence seized as part of the NY Attorney General’s investigation (opens in new tab). Out of all the big spyware/adware vendors, they were one of the worst offenders.

Rest in peace? Nah. Too nice.

Alex is a technology CEO, with leadership, operating partner, investor, and board member roles at security firms including AutoLoop, Borland, Quarterdeck (now Symantec and Cisco WebEx), GFI/TeamViewer, Sunbelt Software (now ThreatTrack Security), BlueStripe Software, StopBadware, Knowbe4, Malwarebytes, and Runaware Holding AB. When CEO of Sunbelt he ran a security blog, and he still writes on security.