Rupert Murdoch's Sky has successfully broken into the exclusive club of Broadband ISPs with more than 1 million members.
The media conglomerate announced back in July that it aimed at growing its userbase to 3 million broadband customers by 2011.
Sky had launched a triple play package a few months ago, allowing its new and existing customers to buy TV, Phone and Broadband services for as low as £16 a month (opens in new tab) (although you still have to pay BT's Line rental separately).
In the year ending on the 30th of June, Sky added 716000 broadband subscribers, more than the 700,000 from AOL/Carphone Warehouse and more than twice the 330,000 new customers Virgin Media added.
The one millionth member was signed only 14 months after the service was launched and a £400 million investment in broadband technology which was not whole-heartedly welcomed by the UK investment community.
According to BSkyB, 30% of broadband customers are also new Sky TV subscribers.
BSkyB (opens in new tab) acquired Internet Service Provider Easynet for GBP 211m back in October 2005, paving the way to what has been another risky but rewarding bet for Rupert Murdoch.