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MySpace and Google Join Forces

MySpace, the world's largest social network, and Google, Inc. announced that they are joining forces to launch OpenSocial - a set of common APIs for building social applications across the web.

The partnership spearheads an initiative to standardize and simplify the development of social applications.

The announcement underscores MySpace's commitment to supporting standards that foster innovation in an increasingly social Web.

"Our partnership with Google allows developers to gain massive distribution without unnecessary specialized development for every platform," said Chris DeWolfe, Chief Executive Officer and co-founder of MySpace.

"This is about helping the start-up spend more time building a great product rather than rebuilding it for every social network. We're pleased to collaborate with Google to establish a landmark standard for social applications."

As a founding member of OpenSocial, MySpace will provide critical user mass and platform guidance.

The OpenSocial standards are designed to evolve through contribution from the open source community and as new features are developed by various partners.

Global members of the OpenSocial community include Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING.

"As the most trafficked website in the country and the most popular social network in the world, MySpace is one of the leading forces in the global social Web," said Dr. Eric Schmidt, Chairman of the Executive Committee and Chief Executive Officer of Google. "We're thrilled to grow our strategic relationship with MySpace by joining forces on this important initiative."

"As an application developer, we're excited to see MySpace adopting the OpenSocial standard for social application development," said Joe Greenstein, CEO of Flixster. "Application developers have been working with MySpace for a long time—this takes what we can do together to a whole new level. The sheer scale of MySpace makes this extremely exciting for us."

"We're all citizens of a larger Web - no network is an island onto itself," said Aber Whitcomb, CTO of MySpace. "We look forward to continuing to develop great technology with Google and all of the OpenSocial participants. It's exciting that social networks are getting social with each other."

The launch of OpenSocial is the first release of technical details for the forthcoming MySpace Platform.

Developers can start writing applications for OpenSocial at which the MySpace Platform (opens in new tab) will support at launch.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.