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Facebook prepares for Pandemic and Beacon

Tomorrow, Facebook, the world's second largest social network, will provide with more details about Project Beacon and perhaps a bit more.

According to a post on last Friday's Techcrunch website, Project Beacon (opens in new tab) aims at enhancing the integration between Facebook profiles and non Facebook websites.

Think of it as an affiliate program which uses social networks as the gateway; more interestingly, your transactions will be reported on your mini-feed for your friends and relations to see and (hopefully for Facebook's coffers), embrace and buy.

The other project that is causing a major concern (and buzz) in the webosphere, is Pandemic which, according to well-read insider website, Venturebeat, will "introduce pages that advertisers can buy, and which can include interactive games or other applications of the advertisers’ choosing."

Facebook (opens in new tab) has christened (and trademarked) the service as SocialAds.

Already though some voices (opens in new tab) are being raised regarding the privacy aspect of such an endeavour, although the whole issue might be circumvented if users start lying "en masse" about their personal information - something against which Facebook seemingly would have no solution.

One thing that seems to be certain is that this will have an impact on major Facebook applications like Slide, RockYou, iLike, Flixster and others as Facebook tries to defeat the entities which brought fame and power to it.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.