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How Google wants to hijack your phone (and more)

Many people were expecting a phone yesterday, as Google launched its mobile platform (opens in new tab), Android, in fanfare.

Unfortunately, there were none. Google however was hoping that soon, there would be thousands of different mobile phones that would be powered by Android.

After, Open Social (opens in new tab), Android is Google's second industry-wide led initiative which aims at creative a more integrated, cohesive environment.

According to insiders, Google (opens in new tab)is looking to use mobile phones as the platform for geo-targetted solutions to deliver "right time, right place" adverts in more mature countries and plans to make use of the popularity of mobile phones in emerging and third world countries to get a head start compared to companies like Microsoft or Yahoo.

Google however will have to make sure that Android does not fail to materialise.

The problem with having 33 other partners is that although they are united by one common goal, they all have their own agenda and many of them are rivals and competitors.

The Danger (pun intended) here is that the two main rival platforms (Nokia's backed Symbian and Microosft Windows Mobile) run divisive strategies across the Open Handset Alliance to wreck or at least slow down the development of Android.

Google however has announced that Android is going to be opened to all and based on Open Source software, which means that technically, Google cannot own the code.

If Google earns enough traction and kudos from the open source community, then the Search giant could generate a platform that could mimic the Desktop/Server Linux phenomenon.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.