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Internet Advertising exceeds GBP 2.5bn for Q3

The Interactive Advertising Bureau (opens in new tab) (IAB) and PricewaterhouseCoopers LLP (PwC) have announced that the Internet Advertising Revenues for Q3 2007 have exceeded USD 5.0 bn for the first time making it the highest grossing quarter ever.

More money has been spent this quarter than in the whole year of 1999.

Revenues for the first nine months of 2007 are up more than 25 percent, totalling USD 15.2bn compared to USD 12.1bn for the same period in 2006.

If the spending trend continues, Q3 2008 should see revenues in excess of USD 6.25 bn.

However, the industry tends to be cyclical and Internet Advertising Industry has had its lows and highs.

It nearly doubled in size between 1999 and 2000 before falling for three consecutive years and recovering only recently in 2004.

According to Randall Rothenberg, President and CEO of the IAB, The continued robust growth of the industry indicates that marketers increasingly understand and appreciate the benefits of interactive advertising and Marketers large and small have come to accept digital media as the fulcrum of any marketing strategy.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.