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Google Magazine patent pops up

Techcrunch and Huomah are reporting (opens in new tab)that Google is looking into launching a Do It Yourself Publishing Service for Magazines.

The patent abstract says that Google is investigating "A method includes receiving personalized content from a plurality of content sources. The personalized content is based on user input. The method further includes receiving a personalized advertisement based on user input, and creating a customized publication including the personalized content and the personalized advertisement."

In a nutshell, Google wants to give the reader the ability to create their own electronic, printable magazine, the equivalent of a syndicated RSS reader but complete with pictures, personalised adverts and possibly videos.

The obvious drive behind Google's patent is advertising and it seems as if Google wants to cover as many segments as possible.

As always, Google would not be producing any content and would instead rely on third party producers like traditional newspapers.

The issue of licensing obviously comes to mind as content producers might be reluctant to give whole articles to Google without a fee being paid.

PR agencies on the other hand would probably PAY Google to get press releases listed on that platform.. but who wants yet another PR vector?

Also, critical to the success of the Google magazine will be the ability to produce quality magazines automatically and document portability.

Obviously, this would nicely dovetail with Google's forthcoming Open Handset Alliance gPhone projects.

Don't bet against a Google Phone which looks like a tablet and allows you to read your magazines and phone at the same time with a Bluetooth headset.

Watch out Amazon.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.