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Myspace starts free-for-friends music album

Myspace is set to explore a new business paradigm as it starts to use its huge following to promote little known bands like Pennywise

Myspace has partnered with a company called Textango, a mobile billing company, to launch what looks to be a repackaged viral marketing scheme.

Basically, if you want to get a free digital copy of Pennywise's new album, you just have to add Textango as a friend et voila.

Sales of the band previous eight albums have ranged from 60,000 to 100,000, although Pennywise will probably also cash in on the fact that Myspace could be a great marketing tool for lucrative concerts contracts (ask Madonna...)

Artists like Prince and Radiohead have tried recently to break away from the traditional model by bypassing studios and interfacing directly with the fans.

SpiralFrog (opens in new tab) has pioneered another model which allows advertising to pay for music being listened to although things pear shaped (opens in new tab) recently.

Myspace is a favourite place for budding artists to expose their talents and there are literally tens of thousands of bands and artists page on Myspace, (opens in new tab) getting promoted for free.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.