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Could Linkedin join the Sun, WSJ and Myspace?

Mike Butcher from Techcrunch heard some rumours from a "reliable source" that News Corporation is on the verge of buying Professional Social networking website Linkedin.

If this was the case, Linkedin would join News Corp roster of online properties, Photobucket, Myspace and Wall Street Journal amongst the better known.

The move to close on Linkedin would represent a natural evolution for Murdoch's company as it tries to recover from ever growing decreases in newspaper advertising.

The company, which is private, was created by one of the original "Paypal Mafia" members after the online payment company was sold to Ebay.

But let's not forget that Linkedin on its own is already a very popular and mature product, especially across the lucrative professional market.

The site has more (opens in new tab) than 16 million registered users worldwide and one million in the UK alone.

It has nearly tripled in size in the past year or so, is about to enter Alexa's top 100 most visited websites (opens in new tab)and an overwhelming proportion of FTSE100 and Fortune 500 companies have their employees' profiles on Linkedin.

If Linkedin is indeed acquired by News Corp, it will certainly benefit from the halo effect produced by the Wall Street Journal presence.

Désiré Athow
Contributor

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.