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Apple iPhone going down in charts

PC Advisor reports (opens in new tab) that the iPhone might not live up its hype of being the ultimate gift in the build up to Christmas.

According to a research by GfK NOP, only 2 percent of interviewed people in a sample survey said that they would add Apple's iconic device to their wish list, although 75 percent of the respondents said they were aware of the iPhone.

Price was the number one reason why people wouldn't buy the iPhone with the researching firm pointing to the fact that, in a market where phones are subsidised by line rental, people prefer to not to pay for what they use to get free.

PC Advisor ran (opens in new tab) its own poll earlier in November and found out that only a tiny 5 percent of those surveyed said they would purchase an iPhone any time soon with nearly nine out of ten saying they were not interested by the phone and a whopping 56 percent saying they would never buy one.

The news come a few days after the Register (opens in new tab) wrote that Apple's exclusive UK operator has activated less than 27,000 iPhones over the past two weeks which is far below the estimated 100,000. Similarly, the Carphone Warehouse, which is O2's distribution partner for the iPhone, managed to sell only a fifth of its initial stock in the first week.

The problem is further compounded by the fact that Apple invested heavily in marketing and publicity, and although the iPhone has quickly become a household name, it is one Apple product that is leaving punters cold.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.