Skip to main content

Kangaroo to change face of UK Television

Some of UK's largest TV broadcasters (opens in new tab) have teamed up to deliver an online version of the hugely popular Freeview platform.

BBC, ITV and Channel4 have announced that they will be collaborating in a Joint Venture called Kangaroo to face the growing competition created by the likes of Joost, Youtube and more traditional players like Sky or Virgin Media.

Project Kangaroo (opens in new tab) is on target to be launched in 2008 and will not initially include Five, almost certainly because it is owned by European Communication Giant Bertelsmann (opens in new tab).

It will support free, advertising funded and premium pay per view programmes, the idea being to propose a single outlet and platform for more than 10,000 hours of original content

BBC's decision to take (opens in new tab) part in this project has been met with controversy as the BBC content, paid by license fee payers, will be partly paid by advertising.

The corporation is also working on its own player called iPlayer which will show BBC content from the previous seven days which will certainly prompt comments that the iPlayer and Kangaroo projects have major overlaps.

It is highly symbolic that content producers on both sides of the Atlantic are regrouping to face the challenge of content distributors.

A potential alliance between Hulu and Kangaroo (opens in new tab) could prove to be a fabulous money spinner.

Désiré Athow
Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.