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Adobe and Yahoo start PDF advertising solution

Adverts (opens in new tab) are about to take on one of the last content bastions: Adobe's hugely popular Portable Document Format or PDF.

According to, Yahoo and Adobe are planning to bring pay per click advertising to the platform so that publishers can deliver ads in PDFs distributed through websites, P2P networks and emails.

A beta of the platform is currently being tested by IDG which publishes PC World and PC Advisor, Reed Elsevier (Computerweekly), Wired, Pearson's Education and Meredith Corporation.

The publishers, Adobe and Yahoo will all three get a share of the profits. Intriguingly however, the user will be able to get rid of the text advertising by closing down the panel.

As the adverts are dynamic - they refresh regularly, assuming the reader has an always-on connection, PDF advertising could also prove to be a conduit for malware or malicious code.

It is not known whether alternatives to Adobe Acrobat Reader (like Foxit Reader) will be compatible with the technology.

It could also provide Amazon with some food for thoughts on how to get more revenues through its Kindle e-book platform.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.