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Toshiba launches green with new scheme

Toshiba has announced a new scheme which allows laptops purchasers to offset their carbon settings when they purchase a new laptop from the tech giant.

On a dedicated website, Toshiba purchasers (opens in new tab) can donate GBP 1.18 (£1 + VAT) to Toshiba carbon offset partner co2balance who will then plan trees to offset the 1000 kilos of Carbon Dioxide emitted by your laptop during its lifetime.

The trees will be planted in Cumbrian Woodland and managed by co2balance.

Some however like T3 (opens in new tab) are slightly sceptical about the scheme, rightly pointing that it is the purchaser, rather than Toshiba, who is offsetting the carbon.

In comparison, Sony is giving one percent of the profit it makes on their Vaio FZ Graphic Splash Eco edition to green charities.

Dell did have a similar campaign (opens in new tab) earlier this year, called "Plant a tree for me" and many companies - Google and HP notably - are trying to surf on the popularity of Environment-friendly marketing schemes.

And to sum it up, Techdigest.TV (opens in new tab) lashes out at Toshiba, saying that "It's unfortunate that this Carbon Zero initiative from Toshiba reeks of being just a token gesture to conform to the green du jour movement, and that they're simply taking advantage of peoples' (SIC) laziness and guilt."

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.