Latest figures by Compete.com, a web analytics company, shows that since 2006, the total time spent (opens in new tab) online by US internet users has increased markedly compared to October 2006.
On average, they spent nearly 25 percent more time than last year. Although compete.com does not reveal figures for the rest of the world, it is though that the trend, although not as marked as in the States, would probably be similar.
In other news, APACS, the UK Payments Association, reports that Christmas sales are expected to reach GBP 5.6 billion, a 56 percent jump compared to the GBP 3.6 billion spent last year.
The number of people going online to shop has also doubled to 30 million since 2002 and the forthcoming Monday has been fingered out as one of the busiest online shopping days of the year.
APACS however was quick to point out that this influx of money is going to attract fraudsters and criminal and the organisation has launched a new website which aims at educating and helping punters have a "fraud-free" Christmas.