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Internet advertising overtakes radio worldwide in 2008

ZenithOptimedia's take on Global advertising in 2008 (opens in new tab) shows that online ad spending will overtake radio ad worldwide with online ad spending increasing 24 percent from USD 36 billion to USD 44.6 billion.

The overall market share of online advertising will jump to 9.4 percent from 8.1 percent and is expected to achieve double digit share in 2009.

Online advertising will reach USD 61 billion of total advertising in 2010 with four markets (Denmark, Norway, Britain and Sweden) hitting the 20 percent mark.

Global advertising (opens in new tab) is expected to run nearly half a trillion dollars by 2008 with Television taking the bulk of it.

Even if 2008 is widely acknowledged to be a tough year, analysts are optimistic that the Olympic Games, the US presidential Election and Euro 2008 are going to boost online advertising and associated methods

This "Quadrennial kick (opens in new tab)" has been predicted by Advertising legend and WPP Chief, Martin Sorrell, as an underlying trend which would give a boost to the World economy.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.