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Online video market heats to Microsoft

Compete, an online metrics company (opens in new tab), has published data that points to a reinvigorated Microsoft in the online video market.

Although Youtube, now owned by Google, is still the largest online video website overall, Microsoft is quickly catching up.

Figures show that MSN grew by more than 25 percent in October to reach 21.4 million people and 35 million visitors, pushing Yahoo in the number three spot.

All other video rivals have suffered stagnation or a decrease in their number of visits in October 2007.

Youtube though will not be dislodge overnight from its pole position as the company owns more than half of the online video marketplace with the number of visits outnumbering Microsoft's by six to one.

On top of that, Youtube users also exhibit more stickiness: The average number of visits per Youtube users is twice higher than its rivals.

According to compete, the biggest loser could be newcomer Myspace, whose TV version suffered a 25 percent drop bringing its market share to only 7.6 percent.

However, Compete's statistics fail to take into consideration other notable actors such as Stage6, Dailymotion, iFilm and Photobucket (which is now owned by Myspace) and caters only for US Audiences.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.