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Linkedin updates site, opens to developers

Linkedin, the business-oriented social networking platform, has announced (opens in new tab) that it is opening up to developers in a bid to get more backing from app creators.

The site, which has nearly 17 million members worldwide and more than 1 million in the UK, has released more details on its blog.

The company (opens in new tab) is now offering a "compelling opportunity to build on the LinkedIn platform, whether you are trying to augment your application with LinkedIn features or deliver your application into the LinkedIn web site."

Linkedin has struck a deal with McGraw-Hill's BusinessWeek which will link Keywords in articles to Linkedin services. It remains to be seen whether this will be viewed as a pestering add-on or a genuinely useful feature.

Unlike Facebook, which opened its site back in May, Linkedin will be selective from the onset in a bid to get the best business applications onboard.

The Social Network company, which was the fastest growing in its segment, has been rumoured to be be a target acquisition for Rupert Murdoch with a price set at USD 1 bn.

Developers will be invited to use Google's Open Social platform and Linkedin own APIs and Gadgets to bring Linkedin to the developers’ applications and viceversa.

Linkedin has also updated its feature (opens in new tab) list and now allows company news RSS feed ranked by relevance and popularity within the user's company network.

Additionally, it will offer customizable modules (people, jobs and answers) and in a bid to catch up Facebook, has released a "Network Update" section which will allow users to get the grips on what is essentially a 'professional grapevine'.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.