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Myspace comes up with iTunes contender

Mammoth Social Networking site Myspace has debuted what Myspace officials call MySpace Music 2.0, reports the New Zealand Herald (opens in new tab).

The first module in the project is Transmissions (opens in new tab) which has been released on the 4th of December 2007 and which is presented as a a platform for recording artists to create and distribute new content.

Transmissions looks to launch more Lily Allen's and hopefully generate a profit in the process; however Wired's blog was quick to show some of the shortfalls of Transmission as well as areas where it could improve on.

The site offers the possibility to buy songs and albums from featured artists on the site. The first artist to participate in Transmissions was British Singer James Blunt who re-recorded five songs for the site and he is still the featured artist.

Other ways of monetising the project are in the pipeline and include ad revenue-sharing deals.

However, one week after the launch though, a first review shows that it is not on track to become a runaway success - only 1800 or so people have registered as friends of Transmissions and the forums have only attracted 24 posts in all.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.